Over the past decade, the retail sector has been undergoing significant digital disruption.
The move from fixed computers to mobile devices (smartphones, tablets) enables busy consumers to shop online at a time convenient to them. In the past year, more than 3 in 4 Australians made online purchases, with an annual average spend of $2,600.
Mobile devices and continual digital advances are revolutionising the retail sector and blurring the line between online and offline (in-store) shopping.
Global marketing research company, Nielsen Corporation reports that ‘new retail’ behaviours are emerging – with 6 in 10 online Australians using a combination of both online and traditional retail stores as part of their product research or purchase process.
Read the article, The changing face of retail.
Download the Nielsen report, The Australian online landscape review.