Companies must evolve their business models to avoid becoming disintermediated by customers who connect with each other, according to CareerOne CEO Karen Lawson. Speaking about collaborative consumption at last week’s Sunshine Coast Business Expo, Ms Lawson said this trend was becoming more prominent and would significantly change consumers’ spending and buying habits, as well as recruitment processes within businesses. Collaborative consumption – also known as the sharing economy – is where consumers are keen to rent, lend, swap, barter, gift and share products and services rather than owning products. “We’re moving from a world where we’re organised around ownership to…
Silicon CoastJune 2, 2014